At Lovisa, we are driven by our passion for the perfect accessory. Our trend- worldwide take inspiration from runways and current street style to provide the latest trends in fashion accessories. The first Lovisa store opened in Australia in 2010, and since then we have established ourselves as an industry leader, with over 400 stores across 15 countries which includes the US, South Africa, UK to name a few.
Accessorize was first born in 1984 with the opening of our first store in the Piazza, Covent Garden, London. Our founder Peter Simon was inspired from a trip to Paris, where he discovered a small selection of stores selling fashion jewellery that customers could pick up, touch and try on while browsing. It was a new concept to London in the early eighties, and Accessorize soon changed the way we shopped for accessories.
Accessorize has since made its mark as a one-stop shop for vibrant and fashion-forward bags, jewellery, beachwear and more, with stores in over 50 markets across the world.